About The Norma Co.

At The Norma Co., we believe that comfort and dignity should never be compromised — especially when it comes to everyday essentials.

What started as a simple question — "Why isn’t there better underwear for men dealing with leaks?" — became our mission. We spoke with real men navigating incontinence, discomfort, and the quiet shame that often comes with it. The answer was always the same: the options felt medical, bulky, or embarrassing.

So, we built something better.

The Norma Co. is a wellness brand focused on discreet, reliable, and comfortable solutions for men. Our flagship product — absorbent boxer briefs that look and feel like regular underwear — is designed to help you live fully, confidently, and without compromise.

We’re here to normalize the conversation, reduce waste from single-use products, and give men a product they actually feel good wearing.

Because feeling secure in your own skin shouldn’t be a luxury. It should be the norm.